About the project
An analogy to a village was used in the concept of the working office. The office structure resembles a rural context. The concept was expressed not as vernacular or kitsch but as a metaphor of a community of people or a family who are mentally connected with the geography of the place; or, as in our case, with the Accenture brand and the specifics of its activities.
One of the creative tasks of the project was to set up a visual contrast between the futurism of huts and the rough, deliberately natural background of the rest of the office.